2X eCommerce Podcast - Expert Advice, Interviews, and Training to Grow and Scale Online Retail Businesses

2X eCommerce Podcast - Expert Advice, Interviews, and Training to Grow and Scale Online Retail Businesses

Kunle Campbell

© 2015 2x Consulting Limited

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EP 01: How The Diamond Store Doubled Their £5 million+ ($8m) Online Jewellery Business By Introducing Product Videos

Nov 25, 2014

The Diamond Store is a £5 million+ pure play online jewellery retail brand. They have gained a huge customer-base and following with 50,000 customers (and counting) since their inception in 2006. The Diamond Store are two time UK Jewellery Awards winners for “Jewellery E-tailer of the Year”. As at 2011 (3 years ago) their revenue was about £2 million ($3 million). They introduced product videos in 2012 and today revenue today is well over the £5 million ($7.9 million) mark. This podcast interview with their founder and CEO, Gary Ingram, discusses the growth path, customer acquisition, customer service and the future. http://2xmedia.co/podcast/ep01/
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