2X eCommerce Podcast - Expert Advice, Interviews, and Training to Grow and Scale Online Retail Businesses

2X eCommerce Podcast - Expert Advice, Interviews, and Training to Grow and Scale Online Retail Businesses

Kunle Campbell

© 2015 2x Consulting Limited

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EP 02: How UK Hamper Company: Virginia Hayward Prepare for the Christmas Season that Accounts for 95% Revenue

Nov 25, 2014

Over the last 30 Years, Virginia Hayward have been wholesalers and more recently online retailers of Hampers and Gifts with a heavy seasonal emphasis on sales at Christmas time. Virginia Hayward supply a number of quite well known UK household retail brands like: John Lewis, Waitrose, Selfridges, Interflora and FunkyPigeon.com. I had the privilege of quizzing both the Sales Director, Sam Hayward and Head of Marketing, Justin Walmsley about their online customer acquisition marketing strategy and tactics. They are a £10 million ($15.5 million) turnover company with 30% of sales coming from online acquisition channels. How do they prepare over 10 months to cash in on 95% annual revenue. This interview will be of particular interest to online retailers with seasonal businesses. http://2xmedia.co/podcast/ep02/
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