EP 22: Part 2: AdWords for eCommerce [Remarketing & Text Ads] with CPC Strategy - Jeff Coleman
Jun 16, 2015
Hope you enjoyed Part I of the AdWords for eCommerce interview with Jeff Coleman of CPC Strategy. In Part 2 of interview we speak in depth about Remarketing, Text Ads, Day to Day Campaign Management and Jeff's Favourite Tools for campaign management. Remember to grab a pen and paper to take notes! More about Jeff: Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program. He founded CPC University- a program dedicated to training CPC's operational team on cutting edge of retail search strategies. About CPC Strategy: CPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS. I follow their company on social media as well as attend their webinars. I also read their blog and whitepapers. They do know their stuff. Given that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising . This is the first AdWords Episode (Part 2) is dedicated to running eCommerce AdWords campaigns.