I recently came across an interesting survey commissioned by BloomReach:
they found that 44% of online shoppers in the U.S. began their ecommerce product searches on Amazon.com.
Then only 34% of online shoppers use search engines such as Google
And the remaining 22%of online shoppers go directly to retailers websites
Google ecommerce position at the moment does not looks very good,
because it relies on product-related searches for a big chunk of advertising.
We all know that Amazon.com is the 800-pound gorilla in the market.
And Savvy shoppers know that Amazon does not alway offer the best prices.
Amazon's is pretty much the primary destination for product searches for consumers.
And its position is improving.
A similar survey carried out by Forrester Research in 2012 found that just 30% of online shoppers began their shopping from Amazon.
So what has changed in online shopping behaviour between 2012 and 2015…in just 3 years?
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