2X eCommerce Podcast - Expert Advice, Interviews, and Training to Grow and Scale Online Retail Businesses

2X eCommerce Podcast - Expert Advice, Interviews, and Training to Grow and Scale Online Retail Businesses

Kunle Campbell

© 2015 2x Consulting Limited

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EP 74: EVELO Sell Innovative Electric Bikes Direct to Consumer (D2C) w/ Boris Mordkovich

Apr 26, 2016

As you are aware - I LOVE the concept of selling direct to consumer and owning a brand in general as against selling a range of other manufacturers’ brands.
I especially LOVE direct to consumer product businesses when they go against the grain to disrupt an entire industry.
my guest on today’s show has done exactly that with his electric bike company he co-founded with his brother called EVELO.
it is a customer-obsessed at the same time innovative electric bike company
 
On this episode, Boris shares
  • how his company recently raised $750,000 from actual investors on seedinvest.com and not kickstarter or indiegogo
  • their sales funnel
  • why content marketing is synonymous to education (especially for high ticket products)
  • how they use their customers as affiliates in a clever ‘ambassador referral program’ they developed
  • and his view on why direct to consumer businesses should be 50% innovation and 50% customer experience
Read the show notes for this episode on http://2xecommerce.com/podcast/ep74/ 
 
Message from Our Sponsors:
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I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
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- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at
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