Masters of Scale with Reid Hoffman

Masters of Scale with Reid Hoffman

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#16 Model Behavior w/ entrepreneur/investor Caterina Fake (Etsy, Kickstarter, Flickr)

Jan 24, 2018

Whatever you are when you're small gets amplified when you grow. So if you're staring any kind of online community (social media, e-commerce, crowd-funding...) be careful what you cultivate. Caterina Fake has founded or invested in companies with the most interesting and influential communities - Flickr, Etsy, Kickstarter, Stack Overflow, even Blue Bottle Coffee. Her wise words for every founder: You have has a responsibility to shape the community from day one -- because the tone you set is the tone you’re going to keep, even as you go viral.

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